Here are five job roles that are popular among employers, according to the Indeed report which is based on the first quarter of the fiscal year 2024-25.
Let’s dive into these job roles and explore the average salary package, what courses you need to pursue for these job roles and more.
Sales
A career in sales involves promoting and selling products and services by demonstrating their benefits to customers. Careers in sales can be developed based on individual interests and skills. Success in sales relies on strong relationship-building, communication, and negotiation skills, along with subject matter expertise and domain-specific knowledge. Here are three key career options in sales:
Sales Development Representative: Sales Development Representatives are responsible for generating qualified leads as the initial step in the sales process. They conduct thorough market research, identify prospective clients, and reach out to them. The average salary for a Sales Development Representative ranges from Rs. 3 lakh to Rs. 15 lakh, it depends on the years of experience you have.
Account Manager: Account Managers focus on building and maintaining client relationships. They work with customers after their initial purchase, serving as the primary point of contact for the company. Account Managers need to understand client needs, stay updated on products and services, and ensure customer satisfaction. The average salary for an Account Manager ranges from Rs. 7 lakh to Rs. 9 lakh, it depends on the years of experience you have.
Account Executive: Account Executives are experienced sales professionals who focus on identifying client needs, providing demonstrations, and educating clients to finalize sales. Their performance is measured by the number of leads they successfully convert. The average salary for an Account Executive ranges from Rs 3 lakh to Rs 13 lakh, it depends on the year of experience you have.
Marketing
This is the process of creating, communicating, delivering, and exchanging products and services that are valuable to customers, clients, and business partners. It’s a profitable profession, with almost every business relying on marketing specialists to raise consumer awareness of their brands and increase sales of their products and services. Here are three career options in marketing:
Marketing Executive: A marketing executive is responsible for creating, implementing, and managing sales plans and campaigns to promote companies and their products and services. They also conduct market research, monitor consumer trends, and compile sales performance reports. The average salary for a marketing executive ranges from Rs. 3.5 to Rs. 6 lakhs, and it can increase with years of experience.
Content Marketer: Content marketers plan, research, produce, and distribute various types of content across multiple platforms for marketing purposes. This can include writing articles, blogs, website content, and producing podcasts. They are also responsible for tracking online traffic growth, developing reader relationships, and converting readers into customers. The average salary for a content marketer ranges from Rs. 6 lakhs to Rs. 8 lakhs, with potential for higher earnings based on experience.
Market Analyst: A market analyst analyzes market conditions, assesses consumer demand for various goods and services, estimates potential prices, and identifies potential clients. They also monitor marketing budgets, implement marketing strategies, and assist with customer acquisition. The average salary for a market analyst ranges from Rs. 9 lakhs to Rs. 11 lakhs, with the possibility of higher earnings depending on experience.
Data Analyst
A data analyst collects, cleans, and interprets data sets to answer questions and solve problems. They work across various industries, including business, finance, science, medicine, government, and media. By using mathematical and analytical skills, they transform data into actionable business decisions. Here are three career options for data analysts:
Business Intelligence Analyst: A business intelligence analyst helps organizations make data-driven decisions by analyzing and interpreting complex data. They use various tools and techniques to extract insights and present this information in a clear and actionable format. The average salary for a business intelligence analyst ranges from Rs. 8 lakhs to Rs. 10 lakhs and can increase with years of experience.
Marketing Analytics Manager: A marketing analytics manager applies data science methods to marketing. They use data and analytics to inform and optimize marketing strategies, focusing on areas such as consumer behavior, marketing campaign performance, and market trends. The average salary for a marketing analytics manager ranges from Rs. 27 lakhs to Rs. 30 lakhs.
Financial Analyst: A financial analyst requires strong quantitative and data-oriented skills to analyze financial data, communicate insights, create forecasts, and predict outcomes. The average salary for a financial analyst ranges from Rs. 6 lakhs to Rs. 8 lakhs, with potential for higher earnings based on experience.
Data Engineers
Data engineers design and build systems for collecting, storing, and analyzing data on a large scale. In today’s world, data engineers are essential across various industries. Organizations generate massive amounts of data, and data engineers ensure that this data is in a highly usable state by the time it reaches data scientists and data analysts. Their goal is to make data accessible so that it can be evaluated and used to optimize organizational performance. The average salary for a data engineer ranges from Rs. 8 lakhs to Rs. 9 lakhs, with potential for higher earnings based on experience.
Data Scientists
A data scientist uses statistical, programming, and domain expertise to transform data into actionable insights. They are typically expected to formulate their own questions about the data and analyze it to uncover patterns and trends. Data scientists create algorithms and data models to forecast outcomes and apply machine learning techniques to enhance data quality. The average salary for a data scientist ranges from Rs. 13 lakhs to Rs. 14 lakhs, with potential for higher earnings based on experience.
